Foxtrotpapa - Lotus Magazine

With the arrival of the all-new Lotus Eletre hyper SUV in March 2022, Lotus asked us to look outside the box for Issue #6 of its internal magazine, Us Lot, whilst bringing the new, all-electric model to life. Inspired by the Eletre, the issue required an even more upmarket, premium feel that displayed a distinct difference to previous issues. The usual requirements were also still valid, meaning the magazine had to appeal and engage with all Lotus employees and international stakeholders.